How To Change Employee Behavior   by Dave Schoen, Operations Manager

Your Best Defense is Offense

Food Safety - it’s more than just preparation for a visit from the Health Department. It has become an industry buzzword and key component of branding for restaurants, gaming venues and hospitality complexes.

No one disagrees that food service establishments have a responsibility to their customers to serve the safest food possible. However, restaurant employees need to know just what safe food is. It’s difficult to enforce corporate safety standards if employees do not understand their value and meaning. A good training program is critical to a foodservice establishment’s mission of keeping their customers and their brand, safe.
Here are three key features of an effective, value-added training approach.

First, the training materials and message must speak to the restaurant manager. Incorporating corporate standards, colors, language and processes into the training makes it meaningful and useful for more than just passing a certification exam - it helps managers integrate the ideas and theories they learn in class to the responsibilities of their actual jobs.

Secondly, the training delivery needs to be appropriate, interesting and engaging for the staff, and address different learning styles. A quality training approach keeps the students’ attention by utilizing a variety of visual
aids, video, activities, discussion and written work. It also demands an instructor with the professionalism and demeanor to engage a class and make the materials work.

Finally, employees need to be trained and tracked on a consistent basis.
In an industry where 400%
annual turnover is not
uncommon, staff training
is no small undertaking.
Training is most effective
in protecting a brand if
it is provided consistently
and broadly across
the organization.
 
Nutrition Claims, Are You Prepared?   by Miriam Eisenberg, M.S., R.D., Director - EcoSure

Today’s restaurant guests are increasingly nutrition savvy. Some follow the Food Pyramid standards to meet their basic nutrition needs. Some adhere to popular diet programs like Weight Watchers, Atkins, South Beach and The Zone. Doctors encourage their patients to eat more "heart healthy" while the estimated 17 million diabetic Americans need to follow their own specific nutrition guidelines.

With approximately 46% of the total US food budget dollar spent on meals eaten away from home, how do you help your guests make choices that fit into their diet plans and answer their nutrition questions?

Give them the nutrition information and diet guidance they need!

Many Fast Food Restaurant chains have maintained nutrition information about
their menu items for years. However, a gap exists in nutrition specifics for full service restaurants. Now there’s an opportunity for these restaurants to review their menus and become "diet friendly". The EcoSure field staff of dietitians make recommendations in four different areas:

Nutrition information

Menu guidance for special diets

Product retrieval for nutrition
information validation

Product quality assurance

EcoSure registered dietitians perform computer analysis on recipes to determine nutrition information such as total calories, grams of protein, carbohydrate, fat, fiber and many more. EcoSure dietitians utilize this nutrition information to produce diet guidance
for Diabetic, Heart Healthy, High Protein/Low Carb, Gluten-Free and many other food choices.

Then, EcoSure specialists can retrieve products from restaurants and send them to laboratories to validate compliance with nutrition claims. In this way, chain restaurant offerings are assured of national consistency.

Finally, to verify that meals meet corporate standards and guest expectations, menu items are monitored for product quality from temperature, to presentation, to weight of each individual component.

In partnering with EcoSure, restaurant chains help their guests understand the many nutrition choices available from the menu, provide menu guidance for special diets and verify that these menu choices are accurate through product validation services.

Consumers Becoming Visual Inspectors
by Brad Wilkinson, Director - EcoSure

Food safety has been a hot topic in the industry for the last ten years. Now, however, since information
travels globally, speeding the learning curve through the industry, media and general public, the typical
patron is more aware and more educated about proper food safety practices than ever before.

A 2002 USDA study* found that 93% of consumers were aware of the problem of Salmonella and
contamination in eggs and raw meat, and that 85% knew about E. coli. Nation’s Restaurant News April
2002** referenced research indicating consumers are concerned with food safety, and they maintain
higher customer loyalty to restaurants that make their food safety commitment visible.

Today’s restaurant patrons are more demanding in terms of quality and service, and food safety
is now a major part of that quality equation. This is good news to proactive restauranteurs,
because it rewards their tireless efforts with increased business and catapults their
brand above the crowd.


*Food & Drink Weekly, June 2002 article, Survey Finds That Public is
More Aware of Food Pathogens, referencing a study conducted by the USDA.
**Nation’s Restaurant News, April 2002 article, Seeing is Believing:
Don’t be Afraid to Show Customers Your Commitment to Food Safety,
referencing research by NPD FoodWorld.



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